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40 vs 43 inch TV

A 43" TV is 2.6" wider and 1.5" taller than a 40" TV, with 16% more screen area. That is a noticeable step up (16% more screen) without changing how the room feels.

40 inch TV screen overlaid on a 43 inch screen, to scale
40"43"Difference
Screen width34.9"37.5"+2.6"
Screen height19.6"21.1"+1.5"
Screen area684 sq in790 sq in+16%
Immersive seat (THX)4 ft4 ft 3 in+0 ft 4 in
Relaxed seat (SMPTE)5 ft 5 in5 ft 10 in+0 ft 5 in

Which to pick for your seating distance

You sitBetter fit
3 ftBoth feel large; 40" is closer to ideal
4 ft40"
5 ftEither
6 ft43" (or larger)

About each size

40": One of the smallest sizes where 4K is widely sold, though plenty of 40-inch models are still Full HD. Popular for bedrooms and small lounges.

43": The budget 4K sweet spot: nearly every brand sells a 43-inch 4K model, and it fits most dressers and media units.

Questions

How much bigger is a 43 inch TV than a 40 inch?

The 43" screen is 2.6" wider and 1.5" taller, with 16% more area.

Should I get a 40 or 43 inch TV for 5 feet?

Either works from 5 ft; the 43" feels more immersive, the 40" more relaxed.

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